The Evolution of the Nike Logo: From Student Sketch to Global Icon of Motion and Simplicity

This LogoVent blog post traces the history and transformation of Nike’s iconic Swoosh logo, exploring its origins as a 1971 student design by Carolyn Davidson to its status as a universal symbol of athleticism and innovation. The article likely delves into the logo’s minimalist philosophy, its alignment with Nike’s "Just Do It" ethos, and how subtle refinements over decades strengthened its visual impact. It may also highlight Swoosh’s cultural resonance, branding lessons, and why its timeless design remains synonymous with movement, aspiration, and global identity.
Read more: Nike Logo Evolution: From $35 to a Global Icon

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