From Text to Timeless Icon: The Evolution of Samsung’s Logo and Brand Identity

 Trace the fascinating history of Samsung’s logo, from its 1938 debut as a simple text-based design to today’s sleek blue ellipse symbolizing innovation and global tech leadership. The article unpacks key redesign phases, such as the shift to minimalism in 1993 with the iconic blue oval, reflecting the brand’s emphasis on trust, precision, and futurism. Discover how subtle typographic tweaks and colour psychology align with Samsung’s evolution from a trading company to a tech giant—balancing heritage with cutting-edge appeal. 

Read more about  Samsung Logo Evolution: The Complete Story.

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