From Lithiated Lemon-Lime to Crisp Simplicity: The Evolution of the 7UP Logo

 Witness the transformation of 7UP’s logo, from its 1929 debut as "Bib-Label Lithiated Lemon-Lime Soda" to today’s minimalist red-and-green emblem. The article explores how mid-century typography, playful bubbles, and the iconic red dot evolved to reflect shifting consumer tastes—emphasizing freshness, vitality, and modernity. Discover how strategic redesigns, like the bold lowercase "7UP" and vibrant colour contrasts, reinforced its identity as a zesty, caffeine-free alternative in the soda wars.

Read more: A Full History Of 7up Logo Evolution.

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